Scott Schnaars

Calling all California employers! 🌟 As you plan for 2025, how is your business adapting to meet the evolving needs of your workforce? Staying competitive and fully staffed in today’s landscape requires new strategies—and we’re here to help. I’m thrilled to join PrideStaff and a stellar panel of industry experts for a virtual roundtable to tackle these pressing challenges. I’ll be moderating a discussion with: Stephen Avila, Plant Manager, Trillium Flow Technologies Eric Gregg, Founder + CXS, ClearlyRated Pankaj Jindal, Co-Founder, Sense Together, we’ll explore: ✅ How workforce needs in 2025 are evolving—and how to stay ahead ✅ Strategies to overcome skill gaps and attract top talent ✅ Tips for engaging and retaining workers in a competitive market ✅ Employment best practices driving success today ✅ The role of AI in shaping California’s recruitment landscape 🗓 Mark your calendar: December 11th at 10 AM PST Let’s dive into actionable insights that will position your business for success in 2025. I can’t wait to see you there! 👉 Register today: https://lnkd.in/gfNGTVC7 #PrideStaff #PrideStaffRoundtables #WorkforceChallenges #CaliforniaWorkforce #TalentStrategy2025

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What (Management) lessons can we learn from Los Angeles' apocalypse fires, and why is it time for Californians to rise against professional politicians and ideologues... First and foremost, I am so sorry for the hard-working people of Los Angeles, the gardeners, construction workers, retail/services managers, and entrepreneurs. What happened was unfair and heartbreaking but mostly outrageous because it was so predictable and avoidable. I (legally) immigrated to this country 25 years ago. In exchange for an Eb1 visa, I had to produce a five-year plan, hire many people, and pay many taxes. This led to a green card and eventually US citizenship... Originally, from Europe, I always thought of my affiliation as progressive, squarely leaning toward democrats (the 80s and 90s version), although I was always fiscally conservative... After 2 decades of no changes, worse infrastructures, growing taxes (why are we paying $4.89 a gallon vs. the national average of $3 again?), exploding homelessness, and consistent deficits... California, the 5th largest economy with a budget of $322B, should LEAD THE WORLD FOR ITS INFRASTRUCTURES, have the most modern high-speed trains (LA to Seattle in 5 hours), quality and abundant water, and clean (nuclear) energy (France relies 75% on it). Modern buildings, with yearly preventive clean-ups and fire prevention strategies and equipment, and communities of tiny houses solving homelessness and addiction. Dream on... The Tenderloin (a dangerous San Francisco neighborhood) 25 years ago is the same as it is today, but some say it is probably more dangerous and dirtier...Homeless people have grown significantly over these last 5 years (~200,000 people), $24B has been spent on the problem, and there has been no progress... Why? Less than 20% goes to helping people, the rest and the vast majority in the hands of administrations and mindless bureaucrats...such a waste, such as shame... It does not matter if you lean right or left; the bottom line is that we should not support politicians who are incompetent and live only to protect ideologies... When will California change and recognize that politicians have failed us over the last thirty years? It's time to rally, rise, and shake up the status Quo. Let's remain civil and temper our (justified) anger, but man o man... Go to any city in Asia or Dubai, and you'll realize we are short-changed. As in any capitalistic corporation, how about demanding the following from our leaders: 🔥 Extreme transparency on budget allocation 🔥 One-time term 🔥 Enforce Lobbyist $ Caps 🔥 Enforce performance-based reviews 🔥 Streamline Recall mechanisms

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The StarRez, Inc. and Seattle Technology Group, Inc. (STG), Now Part of StarRez Conference Connect is coming up fast! One of the largest Conference & Events community gatherings will come together for an incredible virtual event. We have an awesome line up of speakers from our conference community and StarRez Conference subject matter experts to help you unlock the potential of the platform. 🚀 Conference leaders will share best practices that can immediately help your conference operation. 🤖 Automation will be a key theme - learn how the best operations have automated communications, reporting, billing and more. 💰 Learn how operations are leveraging sports camps, academic groups, corporate events and more to drive revenue. #starrez #conferencemanagement #eventplanning #bestpractices #innovation

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Congrats to ZoomInfo on their launch of Copilot – a new solution for B2B sellers powered by AI & G2 data. 🎉🎉🎉 I enjoyed chatting with Calen Holbrooks during today’s launch event, discussing the challenges B2B sellers face and how solutions like Copilot are helping to change the game. Here are some of the points we covered: ⚡It's time for B2B selling to catch up to B2C – providing the type of personalization we see with Instagram ads. ⚡Sales teams are often relying on the ineffective spray & pray approach -- wasting time, money & frustrating those being targeted with irrelevant outreach. ⚡With only 5% of a B2B business’ ICP actively in market at a given time, a more tailored, targeted approach is required. ⚡AI-powered solutions like Copilot can help – with accurate data from G2 & ZoomInfo, so sellers can reach the right in-market prospect with the right message at the right time. ⚡This is just one example of how AI will shape the future of go-to-market. Another is connecting software buyers and sellers more seamlessly, pairing up the perfect match. At G2, we are doing this with our #AI assistant Monty. Congrats to our partners Henry Schuck, Bryan Law, & team, and thanks for having me today! If you missed it, you can catch the event on-demand & learn more about Copilot from Henry at the links below. 👇

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As we move deeper into 2024, tracking the right metrics is critical for scaling a SaaS business. This insightful guide outlines the top metrics to watch and includes valuable benchmarks to keep you on track. Whether you’re focused on ARR, CAC, or CLTV, understanding where your company stands is key to driving sustainable growth. Check out the article for a comprehensive look into the latest SaaS trends and metrics! #SaaS #BusinessGrowth #Metrics

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Who owns your end to end GTM system? What about the Bowtie data model? This was a key question during our two-day Revenue Architecture Summit in Santa Cruz. Marketing owns awareness. BDRs or equivalent own education. Sales owns selection. Finance oversees the mutual commit/contracting. Professional services do onboarding. CS helps with retention. Account managers focus on expansion. So do we even need somebody to own and optimize the overall #bowtie process and data model? YES! "But my marketing is great at increasing leads and sales is increasing close rates, so why worry about an overall owner?", you might say. What if the new leads are low quality and sales is rushing through the sales cycle, ultimately yielding high onboarding and ongoing churn? Whether you like it or not, revenue production is a closed loop system. Something you do on the left side of the bowtie impacts the right side and the other way around. Best to assign an unbiased data owner who does that personally have anything to gain by making the data tell any particular story. The most likely owner for the overall system, or at least for the overall data model, lives in operations or finance. We see new titles around GTM Strategy and Operations. We also see RevOps moving from CRO to COO or CFO. So hence my question: In your company, who owns the end-to-end revenue production system? Who owns data definitions and brings together your teams to decide on next actions to improve revenue production based on the data? #revenuearchitecture #bowtie #revops Photo courtesy Jill Guardia (she/her)

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🚨 Last Call for the Nektar Buzz Boat: Just 2 Days to Go! 🚨 Nektar.ai, DocketAI and RevOps Co-op are bringing you an exclusive GTM leaders Cruise in NYC(5th Sep), Boston(10th Sep), Chicago(12th Sep). Our GTM Leaders NYC Cruise is setting sail in just 48 hours, and we’ve got a couple of exclusive passes left. Don’t miss your chance to join an elite group of GTM pioneers for an evening of strategic insights and high-impact networking—right on the water! 🌊 Here’s why you need to be there: 🎯 Cutting-Edge Discussions: We’ll be diving into how AI is transforming sales, how to turn customer engagement into actionable data, and the latest GTM tactics that are driving real growth. 💡Discover how to operationalize Buying Groups: We’ll be diving into how AI automates capturing & tracking engagement with your buying groups on auto-pilot at scale. 🤝 High-Caliber Connections: This is your chance to network with fellow leaders who are pushing the boundaries of what’s possible in the GTM space. 🍸 Unwind & Recharge: Kick back with some great drinks, delicious bites, and amazing views on the cruise while you chat and chill with fellow leaders in a laid-back, exclusive vibe. With only a couple of spots left, this is your last chance to secure a seat on the Nektar Buzz Boat. If you’re serious about elevating your GTM strategy, you won’t want to miss this. Register on the link or DM me to grab one of the final passes. Let’s make waves together! 🐝🚢 #GTM #Sales #AI #Networking #Leadership #Nektar #BuzzBoat https://lnkd.in/g59Sxa6Z

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SaaStrAnnual.com 2024 is ALMOST HERE!! Sep 10-12 SF Bay CEO Klaviyo CEO Bill CEO Apollo CEO Attentive CEO Vimeo CEO Ironclad CEO Jasper CBO Stripe President Brex President Plaid CPO Rubrik CPO Webflow CPO Procore CPO Loom CPO GitHub CPO Buffer CPO Onfleet CRO Rippling CRO Notion CRO GitHub CRO DeepL CRO Carta CRO Owner CRO One Paper Lane COO Checkr CMO Seismic CMO Sprout Social CMO Deepgram CTO AI Five9 CTO AI Zoom CTO Gorgias SVP Slack VPM OpenAi VPM Cohere VP Pricing Splunk VP Pricing Miro VP AI Freshworks and 100s more!! See. You. There!! It's Where the Cloud Meet

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SF has dramatically changed - but it’s still great. Though it’s not what it used to be, the AI concentration is obvious. I counted 11 billboards from SFO to the city with Enterprise or Gen AI on them. AI SDR billboards (pictured below) are everywhere. For us in sales, the world is changing very fast. Two questions come to mind: 1. How do sales teams adapt? 2. How are sales teams incorporating AI into your sales stack?

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💜 Gainsight + Champion 💜 We just released a killer new eBook together on how to drive growth through your hidden customer champions. With many of us in the midst of 2025 planning, this book dives into the incredible growth engine right in front of us: our customers. The ebook has practical insights on empowering champions and learnings from top brands using Gainsight and Champion. I just re-read it myself, and it's giving me all sorts of light bulb moments (yes my phone just happened to take a 100% organic photo right when I finished reading it. And yes that is my thinking pose.) Check it out 👇

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As a basketball fan, it's cool to see how the Sacramento Kings leveraged LinkedIn Sales Navigator to drive real results off the court. 🏀 By harnessing the power of targeted outreach and relationship-building, they were able to increase the size of their opportunities by an impressive 42%. 🚀 This success story is a great example of how organizations can use sales navigator to score big wins. 🤝 Here’s the full story if you're interested: https://lnkd.in/e5GVuZej #SalesNavigator #SacramentoKings

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#NeedGuest Founders and CEOs over $1M in Business Revenue. Business Podcast "Inspire And Get Inspired With Clovis AP" Learn more: https://lnkd.in/g2JH5pWa Have questions? Message "POD Feature" (Must Meet The Criteria) Follow Clovis AP For More... . . . #PublicRelations #PRandMedia #Media #ClovisAP #KINGClovisAP #InspireAndGetInspiredWithClovisAP #PodcastFeature #Podcast #BusinessPodcast #MediaCoverage #PR #AmplifyYourStory #ShareYourStory #ImpactingLives #LinkedInForBusiness #LinkedIn

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"There are no project opportunities for us in Washington state." Really? 🤔 This was a frustrating update a VP of Sales continually heard. Seeking a fresh perspective, he gave Citylitics a shot. In just one hour, he uncovered over $20M in project opportunities that had missed his sales team’s radar, including a promising project right in Washington state. Knowledge is Power. The most successful businesses in infrastructure are relentless in their pursuit of learning more about their markets, customers, and future project opportunities. Ready to breathe new life into your business development efforts? Challenge Citylitics to uncover fresh insights. 💡🌐 https://hubs.la/Q02GCJCK0 #PublicInfrastructure #InfrastructureInsights #KnowledgeIsPower #SalesStrategies #Citylitics

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The GTM Podcast just hit the top 1% of podcasts! I'm honored to be among their top 25 listened to episodes, particularly humbling when listed among names of so many world class GTM minds like Lars Nilsson, Eric Gilpin, Samantha McKenna, Katrina Wong, Ang McManamon, Adam Schoenfeld, and so many more. GTMfund has assembled some of the best minds in GTM, be sure to check out GTMnow to learn from their experiences. If interested, I talk about building teams and cultures and managing through different stages of growth —— you can find a link to the podcast in the comments below.

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Forging pipeline made easy: Salesforge 🔥 takes care of managing your sequences Mailforge - Cold Email Infrastructure 📈 & Infraforge - Private Email Infrastructure 🔷 cover email infrastructure Warmforge - Land In The Primary 🎯 boosts your deliverability Agent Frank takes on autonomous prospecting, outreach and booking meetings & more to come! Get ready for what’s next 😈

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Sharing this list of insightful B2B GTM predictions for 2025 from industry thought leaders: https://lnkd.in/grCwaaCi Thank you 6sense for curating the insights, elevating the important topics, and including me! #AI #GTM #ContentCreation #ABM #PersonalizedExperience

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Want proof that multi-threading works? Here's our own data: We only win 4% of deals when there's one contact engaged. Scott Tower posted today about this https://lnkd.in/g2y-xjE4 This shows that buying is a team sport, and if there's only one person involved in a buying process it's likely going nowhere fast. One contact usually means they are on an information-gathering tour - typically a person with no decision-making authority - talking to vendors to collect pricing and present it to an executive team. This is the dumbest way to buy anything. People need to stop trying to avoid talking to sales reps. Great sales reps don't pressure prospects to buy products they don't need - they are there to help them buy and ensure their needs fit the solution. They can't do that if they aren't talking to the person with the pain and who has the authority to make the deal happen.

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Do you know what a Sales Performance Improvement Plan refers to? Do you know how to craft a Sales PIP properly to boost sales results? You can find answers to these questions in the article below. The ability to detect a sales representative's performance gap is just the first step. The more important goal is how to design a sales performance improvement plan to eliminate this gap. Do you use Sales PIPs in your company? #b2bsales #salesperformance #salesleader #pip #salestips

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