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Don't Talk Like Charlie Brown's Teacher
Socialtext launched a great new product recently, Socialtext Connect. I'll save the details for another post, but needless to say, our customers are pumped up about it and it is a great thing to sell.
As with any technology, I have a tendency to over complicate things.
I was on a call, talking about Connect a couple of days ago and of course I was excited. I went into the explanation of the platform. What it does, how it does it and why customers like it. Then I asked - "So how does this resonate with your plans?"
My customer was funny and I appreciate her honesty, but she told me that she didn't understand what I just said and that I sounded like Charlie Brown's teacher. Wha wha, wha wha wha wha.
It was a great lesson, one that I knew, but needed to be reminded of. Since then, I've taken a couple of corrective actions that I think will help you too.
1.) I ask now - how technical are you and how technical do you want me to go?
2.) I've written a couple of descriptions of Connect. A simple, very high level version, a medium version and a deep complex version
I've discovered that most people are pretty technical and get this stuff, but the ones that aren't really appreciate when I give the simple version.
Tell me, do you talk like Charlie Brown's teacher? How did you teach yourself not to do that? Leave a comment and let me know.
Come See Me in Chicago Next Week
