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Michael Jordan’s Rules (Adapted for Sales) – Keep It Simple
This is the 4th in a series of posts based on the Golf Digest Article by Michael Jordan on how to be more competitive in golf. The whole thing carries over, though into sales and probably all aspects of life.
Rule #4 - Keep It Simple
Man, I love this. If you haven't read the book, the Power of Simplicity, bounce over to Amazon and get it. Here's the link.
If you're selling something, make it easy to do business with. Sales is a tough job. You deal with rejection from all angles at all times. Why would you want to bring more pain on yourself by not making things as simple as possible for you and your colleagues?
Why make it tough for your customers? Just keep things simple. Don't over analyze. Don't over complicate. Speak in simple language, people will trust you. Deliver simple emails, they're easier to digest. Leave short voicemails, no one has the time to listen to you ramble on for 2 minutes about a long email you sent.
Why make it tough for yourself? Send simple response. Have simple, frank conversations with people. Don't try to over sell stuff because people will see through your bull shitake. Manage your calendar in a way that will get stuff done.
Remember the K.I.S.S principle and you'll do great.
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6 Masks to Avoid Data Smog
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I've been accused of being over wordy. In fact, one of my new years resolutions will be to bring more brevity into my speech and my writing. I believe that it stems from being both in sales and addicted to information. I try to jam a lot into a little. It is why I love Twitter so much. It forces to to be brief.
Part of being brief is understanding where it all comes from and trying to clean up some of that mess before you have a chance to regurgitate it again.
Here are 6 ways you can avoid adding to the data smog:
1.) Know the difference between data and information. 2.) You can get addicted to your favorite communications device. 3.) Don't be a pack-rat, you can find anything. 4.) Most things aren't as urgent as the sender believes - prioritize appropriately 5.) Always separate the urgent from the non-urgent 6.) Respond briefly and to the point. Don't add to the noise.These ideas, and many others, come from a great book I'm reading right now, The Power of Simplicity by Jack Trout. Tell me, what do you do to avoid adding to the mass of data smog?
