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Startup Therapy: Ten questions to ask yourself every month
One of my favorite blogs, A Smart Bear, has a great post today about the ten questions that you should be asking yourself every month. They all deal with how to most effectively run a small business, but, of course, my favorite is this one:
3.) What one thing is most responsible for preventing sales? e.g. people not knowing you exist, pricing, not enough product features, unorganized sales strategy, look-and-feel of website, haven't identified pain points, Most little companies aren't honest about this, yet it's possibly the most important question you could ask. For example, I'm an engineer, so my first answer to "Why don't you have more customers?" is almost always: "Because we need this feature." You hear some potential customer say "we will buy if you do XYZ" so you conclude that if you implemented XYZ people would start breaking your door down.But is that really the case? If you added one feature and maybe satisfied that one customer assuming they wouldn't ask for a second thing, and in my experience they usually do, would that get you 100 more sales? For those hundreds of people who downloaded your software and never bought — is the reason "not enough features?"For the hundreds of thousands of people who never came to your website in the first place, or hit the front page and left after three seconds, is the solution "more features?"When you honestly ask yourself this question, it will naturally lead into things you can do right away to get more people to the site, into a trial, and/or into a sale. Don't just rest on what comes easiest.
via Startup Therapy: Ten questions to ask yourself every month.
