Sponsor My Son's Cast!
Saturday morning, my 6-year old son fell from the monkey bars and broke his arm. It was kind of a crappy way to start a weekend, but I think that there is a silver lining to this.
Every year, there are 40,000 monkey bar accidents resulting in emergency room visits. I'd like to start a trend of having private companies help fund the costs associated with healthcare in America.
Imagine your uncle Bob's, who might die without his pacemaker, getting all costs covered in exchange for wearing a Visa t-shirt everywhere he goes? Maybe Grandma needs a new hip, how about covering the cost of that in exchange for getting her car wrapped with Actonel banner.
I see this as a larger trend beyond casts, but casts, especially a full arm cast like my son will get on Monday, should be prime real estate for key advertisers. I've flown this idea past my wife and she was surprisingly on board.
We'll consider most advertisers suitable for a 6-year old with the only caveat being that there is a spot for his friends to sign their names. I envision characters with text blocks underneath them for his friends autographs. I'll let your creatives come up with something.
The technology on how to wrap this is up to the advertiser and would need to be approved by our orthopedist. I suspect that some type of sticker will be appropriate, but I don't know how it will stick to the fiber glass. That's up to you.
Ideal advertisers that we are thinking about include Pokemon, Bakugon, Nintendo or Golden Palace (seems like this would be up their alley).
The kid is going to have a full arm cast for at least 8-weeks starting tomorrow. This is an option for a single advertiser. He is in school for 4-hours a day (kindergarten), with 25 kids in his class. He interacts a lot with other kids in the rest of the school. I'd guess that he gets direct / indirect interaction with over 100 kids a day. He spends a lot of after school time with his friends and other kids in our neighborhood. We'll permit limited, approved PR for this opportunity.
My wife and I are serious about this, but also consider any type of sponsorship to be college money for him. Like a lot of parents, we have high hopes for our kids. In other words, think Stanford not state school. If you're interested in this opportunity, please contact me directly via this blog.
