Rory Sutherland, just an ad man, gives a great talk at TED about how to perceive value in the things that you sell.
Here is a challenge, take a look at the products that you sell, how can you recraft the message to increase the value?
Rory Sutherland, just an ad man, gives a great talk at TED about how to perceive value in the things that you sell.
Here is a challenge, take a look at the products that you sell, how can you recraft the message to increase the value?
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